A successful marketing campaign will be achieved by a strategy that underlies sales techniques, business communication, and business development. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. I work closely with my clients so they can understand the entire process in which will help their companies grow.
Search Engine Optimization (SEO)
Often referred to as organic search engine optimization. This is the is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. SEO is the ability to deliver relevant content to your visitors while simultaneusly provide the search engines with information and "proof" that your website can do so. You may have heard of META Tags, Relevant Content, Key Words, Link Building Strategies, well thse are a few of the many parts of a successful SEO strategy.
And yes, these are services I provide.
Social Media Optimization (SMO)
Social Media Marketing is often confused with Search Engine Optimization (SEO). However SMM and SMO is SEO, PPC and at times all other strategies combined. SMO is the process that uses commercial marketing techniques to promote the adoption of positive health or social behaviors. It is also an approach that benefits the people who are adopting the behaviors or society as a whole, rather than the organization doing the marketing.
Social marketing was “born” as a discipline in the 1970s, when Philip Kotler and Gerald Zaltman realized that the same marketing principles that were being used to sell products to consumers could be used to “sell” ideas, attitudes and behaviors. Similar to commercial marketing, the primary focus is on the consumer by learning what people want and need rather than trying to convince them to buy what your are producing.
The key is marketing talks to the consumer, not about the product. The planning process takes this consumer focus by addressing the elements of the “marketing melting pot.” This refers to decisions about 1) the conception of a Product, 2) Price, 3) Distribution (Place), and 4) Promotion. These are often called the “Four Ps” of marketing. Social Marketing adds a few more “P’s. into the mix
Viral advertising is spreading as a popular, efficient marketing tool, as consumers increasingly pick and choose what they want to read or watch. Viral is today’s electronic equivalent of public relations. It’s a marketing strategy that involves creating an online image that’s engages consumers to pass it on to others — spreading the message across the internet like a virus at no cost to the advertiser. Marketers have caught the bug and are increasingly weaving viral components into their marketing plans. Not only is the approach relatively inexpensive, but also it can sometimes be more believable than standard ads.
The internet was ruled by the search engines because it was the only window in the old days. Well as most of you know, that has completely changed. The internet continues to increase in users and new creative marketing tactics coming out. We with our clients so they can hit every angle and increase every chance to have a more targeted audience. One mistake that is always seen in viral marketing campaigns is that companies are going for intangible brand awareness rather than an increase in sales. A brand awareness strategies are fundamentally flawed by the belief that people will buy a product just because they are familiar with the brand or product itself.
Given the choice between two identical products, one which provided you with a compelling reason to buy, and the other which was a known brand, most people will pick the compelling offer. Salesmanship always produces more sales than branding. Another weakness of viral marketing strategies is that you don’t have much control over a viral marketing campaign, and its success can be very “hit and miss”. In essence, you’re relying on the public to spread the sales message for you – and if they don’t, the time and effort you put into your campaign may have all been worthless.
is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. Cost per click (CPC) is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.
is a method for Internet users to organize, store, manage and search for bookmarks of resources online. Unlike file sharing, the resources themselves aren't shared, merely bookmarks that reference them. Descriptions may be added to these bookmarks in the form of metadata, so users may understand the content of the resource without first needing to download it for themselves.
Such descriptions may be free text comments, votes in favour of or against its quality, or tags that collectively or collaboratively become a folksonomy. Folksonomy is also called social tagging, "the process by which many users add metadata in the form of keywords to shared content"
The concept is simple. When you write and submit articles, you are creating a way to interact with the reader. This gives you the ability to earn the trust of the reader.
Here's an example: Let's say you already subscribe to a popular online magazine or (EZine) and you see the newsletter in the inbox of your email account. Since this is one you always sit and read, you click the newsletter and begin to read. One of the articles really grabs your attention and at the end you were really impressed at how great the article was. Under the article you see the link to the writer's website and a short bio about him. Then you notice a link where you can pick up a free report or some more information about the same subject the article was about. You also notice there is another link in an ezine ad that offers a free report on that subject but it leads to a different website.
At this point you may be thinking you might click both links to see which is better. But research shows that most people would click the link of the author of the great article they just read. It goes back to earning the trust of the reader. The ezine ad offered you nothing while you connected with the author through the words he put in his article.
Press Release Submission
The concept is even more simple than article submission. When your company has a new product or service, announce it! Let people and industry experts know about your new exciting product and let them spread the word for you. There are obviously thousands of places you can submit your PR, This is where I come in. I wil help you identity the best PR directories and services that are best suited for your product and service.
is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to: * sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, * sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
Advantages - E-mail marketingis popular with companies for several reasons:
- An exact return on investment can be tracked ("track to basket") and has proven to be high when done properly.
- E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.
- Advertisers can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented) to receive e-mail communications on subjects of interest to them.
- Over half of Internet users check or send e-mail on a typical day.
- E-mail is popular with digital marketers, rising an estimated 15% in 2009.
- E-mail allows marketers to reach out to consumers with personalized, relevant, dynamic messages.
- Transactional e-mails allow businesses to respond automatically to important consumer events like purchases or shop-cart abandonment.